12:29 AM Mon Jan 19

Veeva CRM

🔔5
✨ Recommended

2L therapy starts declining in territory

2L new starts declined from 48 to 46 over 8 weeks (-4.2%), indicating a conversion challenge rather than patient availability issue.

Source: Veeva CRM (C3M) Jan 2026

✨ Recommended

LECTRAZINE market share vs competitors

LECTRAZINE at 22.6% lags ZENOLIFT (26.6%), TETRAZINE (25.6%), and REVIVEX (25.1%), with persistent 2.7pp gap vs national average.

Source: DDD (C3M) Jan 2026

✨ Recommended

Eligible patient volume stable

Eligible patient pool grew from 847 to 863 patients over 4 months (+1.9%), confirming decline is not driven by patient availability.

Source: Veeva CRM (C3M) Jan 2026

✨ Recommended

Key HCPs 2L performance decline

Dr. Allen (-9.8%, 287 patients) leads decline, accounting for 42% of territory's total 2L drop despite representing only 31% of patient base.

Source: IQVIA Patients, DDD (C3M) Jan 2026

✨ Recommended

Territory payer mix distribution

Commercial (24.4%) and HIX (22.2%) dominate at 46.6% combined, with Commercial growing +1.6pp over past year while Medicare declined -1.6pp.

Source: IQVIA Claims Data (C3M) Jan 2026

✨ Recommended

Territory access mix breakdown

Only 22.2% have unrestricted access (down from 24.1%), while 53.4% face access barriers (PA 15.6%, Step 17.8%, Not Covered 20.0%).

Source: IQVIA Access Data (C6M) Jan 2026