12:29 AM Mon Jan 19

Veeva CRM

5

2L Therapy New Starts Declining Despite Stable Patient Volume

3 Insights
📊
TERRITORY PERFORMANCE ALERT

2L Therapy New Starts Declining

2L New Starts Trend (8 Weeks)

48
W1
49
W2
47
W3
48
W4
46
W5
47
W6
46
W7
46
W8
📉 Declining from 48 to 46 starts (-4.2%)

What This Means

Patient volume remains stable at 847-863, indicating this decline represents a conversion challenge rather than patient availability issue.

Analysis identified three key oncologists driving this trend. Primary barrier: payer approval uncertainty causing hesitation in 2L initiations.

Explore Individual HCP Insights

Dr. Karen Allen

Medical Oncology

-9.8%
287
1.8/mo
4.2/5

Payer Approval Uncertainty

Dr. Michael Chen

Hematology-Oncology

-4.6%
193
1.5/mo
3.8/5

Clinical Evidence Gap

Dr. Sarah Martinez

Medical Oncology

-2.1%
156
2.1/mo
4.5/5

Administrative Burden